SEO Strategy for Blogging


SEO for blogs is very important, but rarely people realize it. SEO stands for search engine optimization or our language is optimizing or optimizing search engines. 

SEO is a technique so that our new blog enters the first page of search engines (SE). Our new blog prioritizes entering the first SE page of Google. Either google.com, google.co.id or if possible enter google in other countries. We take advantage of SEO techniques for our new blog .

With SEO we can make our blog famous. If we have entered the first page of SE, especially Google, it is likely that many people will visit our blog. The proof is if we search on google with certain words then usually we will first click on the web that is on the first page and the first line. 

2 SEO Techniques for new Blogs

There are two techniques in SEO for blogs. Namely the On Page technique and the Off Page technique. The first technique is optimizing on our own blog pages, while the second technique is optimizing outside of our blog pages to boost our blogs in search engines.

SEO for new blogs with On Page techniques
For SEO techniques on our blog pages or On Page including:

1. Keyword

Keyword or keywords is the selection of the right words for the content of our blog. That is, we have to look for words that many people are looking for through search engines or most people on google. There are several ways to find it, the method I will try to explain in another post.

The keywords that we target we place in:

Url address or our blog address .
Suppose we target the word "learn" then we make the blog address www.learn.com 

Blog Title .
We place keywords in the title or blog title. For example, we are targeting the word "learning", then the title of our blog can be a Blog Learning Guide for Beginners.

Article Title .
We also place this keyword in the title of the article that we are going to make. For example, we still target the word "learning", then the title of our post is Learning to create a blog on blogspot.

In Arikel .
Apart from the title of our article, we spread these keywords in the content of the article. But don't put too much placement, it's just proportional that is important in the first and last paragraphs.

In ALT image .
If our blog uses images, place the keywords in the title and ALT image.
Meta tags . In our blog meta tag, we also enter the keyword.
Permalink


2. Domain name

Domain is our blog address. For example www.ourblog.com, this is our blog address. Keep our domain name in accordance with the keywords we target. If it is difficult to get it, you can add another word or add a strip / slash (-). For example, we are targeting the keyword learning language, if www.learnlanguage.com is not available then we search again with www.learn-language.com.


3. Tag Heading (H)

The Heading Tag is an HTML code that functions to adjust the size of the posts on our blog.

The targeted keywords in the article are optimized by using the right heading tags. As for using this heading tag, namely:

1 / H1 Heading Tag
1.   Blog Title
2.   Article Title

Tag Heading 2 / H2
1.  Blog Description
2.  Article Title

Tag Heading 3 / H3
1.  Widget title in the Sidebar

Tag Heading 4 / H4
1.  Widget title in the Sidebar
2.  Number of Comments

Tag Heading 5 / H5
1.  Commentator Name

Tag Heading 6 / H6
1.  Menu Title Footer


4. Meta Description

Meta description is an important part of a blog. This meta  description  contains information about the blog and articles written. 

The meta description functions as a meta information loader that describes the content of the blog page. This meta description is also part of the description snippet in Google search results.

5. Image

We insert images to optimize the blog. 
Use an image that matches the content of the article. In image searches, don't violate other people's copy right.
Use the image title or image file name according to the theme of the article. (title text image)
Place our keywords in the image attribute or ALT text image.

6. Highlight the word

That is, we highlight or clarify the targeted keywords in articles or posts. 
Bold or in bold in the keywords. 
Italicized or italicized the targeted keywords.
Underline or underline the word knci that is targeted.


7. Blog loading speed

Try our blog quickly to open. Namely by :
Choose a blog template that is light, simple but elegant.
Do not have too many pictures, unless our blog is specifically for images.
Don't move too much animation.

8. Links

Link is a link that leads from other blogs to our blog or vice versa.
In our blog, do not have too many links to other blogs or websites.
Within the article are just two links to other blogs. Or not at all.
Use links between articles, meaning that we link articles to one another in a blog that has the same discussion. 

9. Footer

Footer is the very bottom of our blog. Also optimize this footer with no links outside our blog, unless our blog templates are free templates made by other people. Usually, those who make a template ask not to remove the link in the footer that leads to the blog. This is also our gratitude to those who made the template. 

If you want your footer to be free of outgoing links, then buy a premium template. For now, there are many blog templates at low prices.

10. Permalink

Permalink  stands for  permanent link,  namely  permanent link  or  permanent link . Named  permalink because the link (URL) is formed permanently on the web, and will automatically adjust to the post title after being published.     

In other words, Permalink  is a URL linking to a post / page. For example on my blog URL which is colored red: 
https://www.ourtecads.com/2020/10 /how-to-change-email-account.html

We also place keywords in this permalink. For blogspot, it's different from wordpress, the permalink setting is.


11. Unique articles

Make a unique article by not copying from other blogs. Apart from breaking the rules, it turns out that Google is not happy with articles that are copied and pasted. 

Make an interesting article and optimize the way above.
SEO for new blogs with Off Page techniques.

If the On Page of our blog has been optimized, then the next step is to optimize the blog by Off Page.

SEO Off Page is a determinant of the success of our blog to enter Page One / first page on search engines if the OnPage blog is equally strong. Only in this way can our blog be superior to other blogs.

The basic principle of SEO Off Page is that our blogs get a lot of links or the term SEO Backlinks from other blogs or websites.

There are many ways how we get backlinks. For the discussion, it cannot be in this post, because there are many and long discussions. God willing, I will discuss it in my other posts.

Among the ways to get backlinks are:

Blogwalking or visiting other blogs.
We planted our blog link on other blogs in the comments column provided a form to enter our blog URL address. However, this method must be selective in looking for the blog. 

Dummy Blog.
The way we create another blog and we put a link to our main blog. Use SEO techniques for this new blog on the dummy blog that was created.

Social media.
We share our articles on social media like Facebook and Twitter and don't forget to embed the link there.

Internet Forum.
There are lots of forums on the internet that discuss a theme. We can register in the forum, then we set our profile and plant our link there. If possible we are also active in the forum.

Articel Directory.
Is a web that contains articles from outside authors. We create an article then embed a link in it, and submit it to the article directory.

Social bookmarking.
Almost the same as the article directory. We make an article and submit it there. An example is the sosbook www.digg.com
And there are many other ways you can do to get backlinks from other blogs or websites.


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